In relation to the SS18 collection Lacoste wanted for increase awareness on the collection in an occasion based context. 

The keywords in the brief was to focus on, fashion, image and high production value targeted a male audience.



Through Euroman's Fashion Director Frederik Lentz Andersen, we developed 7 stories that tell how Lacoste can be used in different situations and occasions during a week.



Stories on Frederik's own profile achieved a reach of over 30,000+ in a fashion interested and relevant target group.

In addition, the story was activated through digital advertorials on


Total campaign reach = 35.000

Avg time spend on digital advertorials: 02:06



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